How to recruit in an original way?
The advent of digital technology has had two main actions on recruitment: the explosion of available information and the reduction of geographical influence. The war for talent is now raging on huge territories, candidates have access to a multitude of offers, in short: The slightly “fun” announcement published on LinkedIn is no longer enough.
Indeed, some companies have set the bar high in the originality of their recruitment, for some by serving as Assessment Centers, but What is an Assessment Center? While these campaigns are generally successful in terms of images and applications, they can also have the opposite effect in the event of a misstep.
But then, how can you make your way of recruiting original without denigrating your employer brand?
Rest assured, good practices have emerged and will allow you to attract more profiles and highlight your employer brand. In this article, we will focus on 3 best practices: advertising, gamification, and location.
1 - The announcement
Whether it is worked on or not, the ad is used by all recruiters. It is generally the first link between the company and the candidates.
They will devote a few tens of seconds to each of them, which is why it is important to leave a good first impression. But over the years, they have become standardized and few allow the company to stand out from the crowd.
So, if your corporate culture allows it, a well-placed touch of humor can enhance your ad.
A current trend is to take the opposite view of the recruited position. For example, a company recruiting a graphic designer will accompany its announcement with a mediocre design.
Well done, the “opposite” announcement can go viral
2 - Gamification
Job hunting, like recruiting, is often a stressful time for candidates and teams. In addition to the tension associated with uncertainty, candidates can lose their resources and not reflect their full potential for a job.
To erase these inconveniences and reinforce the originality of your recruitment campaign, a trend is becoming more and more pronounced in Human Resources: gamification.
Thanks to it, you will have more relaxed candidates, your employer brand image will be greatly boosted thanks to the fun aspect, and above all, you will be able to stand out from the competition.
After several years of R&D with researchers in Psychology and Neuroscience, we imagined Yuzu : one New Generation Assessment Center, specialized in the assessment of soft skills (the famous soft skills).
With Yuzu, talents are immersed in scenarios developed with the latest technologies of the Video game.
The evaluations, on the other hand, are accessible to all profiles thanks to simplified orders and cloud technologies (all you need is a computer and an internet connection to be evaluated).
The advantages of our solution:
- One candidate experience exceptional for boosting your employer brand;
- A solution accessible to all to ensure equal opportunities;
- A decision support tool to detect and promote interpersonal skills.
Whether it's for your recruitment process Or of internal mobility, we are transforming the assessment of Soft Skills In a moment Loud and playful.
3 - The place
Still many companies invite their candidates to “2 chairs 1 desk” interviews. Heritage of a very formal practice, recruitment and interview locations are just waiting to be revolutionized.
By adapting the location to your corporate culture, the experience can be transformed into real success and mark the spirit of your future employees. If the department in which you are recruiting has a strong creative dimension, you can, for example, imagine inviting your candidates to an artistic exhibition.
You can also choose to go completely outside your usual framework, as Crédit Agricole did, with its now Famous job dating made in 2018 after a movie screening.
All this will strengthen your employer brand but if you want more details, we consulted nearly 69 experts to give you the keys to an attractive employer brand.
By downloading this free guide you will get:
- Feedback from 69 employer brand specialists
- The 4 main attractiveness factors
- Recommendations by type of business
Click to download the free HR guide: How to boost your attractiveness?
In summary
There is no shortage of options and ideas to make your recruitment original.
In this article we wanted to focus on 3 strategies that are accessible to the largest number of businesses.
Whether it's advertising, gamification or the originality of the place, you have the opportunity to stand out in a simple and effective way in your recruitment process.
Our final piece of advice is about your corporate culture. Always be sure to stay in line with your values so as not to show a false vision to your future employees.
