5 effective actions to attract new talent (special 2025)
Attracting talent has never been more complicated. Shortage professions such as computer development or restaurant service concern a large number of companies, the latter fighting a merciless battle. to increase their attractiveness.
In fact, we regularly mention the “War for talent”, a term that summarizes well the tension in the job market over the last few years.
In an increasingly competitive recruitment market, a talent attraction strategy must be put in place. We have brought together in this article 5 actions that will make a difference, to achieve your recruitment goals and attract the best talent...
1 - Maximize the potential of your employer brand
The employer brand is the image you send to candidates but also to your employees.
This is an increasingly important element for organizations because the way a talent sees your business can perfectly influence their choices.
Indeed, a bad reputation will certainly not make this potential collaborator want to join you.
It is then necessary to create a strong corporate culture, which is specific to each company and must represent your values and missions.
For example at Yuzu, in connection with our “geek” side, we bring the team together two evenings a month in order to play video games together. We share a common passion that, we hope, can convince other enthusiasts to join us.
Maximizing your employer brand is a real guarantee of success
However, developing your employer brand also involves communication.
Your site and social networks are powerful tools for promoting and maintaining your employer brand.
Facebook, Twitter, Instagram, LinkedIn, maybe even Tik Tok... Keep in mind that it is very likely that a potential candidate will come across your posts. So do not hesitate to invest time on your HR communication, in different formats (video, posts, stories...).
To find out more, we consulted close to 69 experts in order to obtain the keys to a attractive employer brand.
By downloading this free guide you will get:
- Feedback from 69 employer brand specialists
- The 4 main attractiveness factors
- Recommendations by type of business
Download the free HR guide: How to boost your attractiveness?
2 - Offer valuable benefits to employees
Company culture is important, as is compensation, but other benefits can tip the balance in your favor, starting with the quality of life at work.
Good management can only be appreciated by all employees and will be reflected in their productivity. The premises are also important. Indeed, relaxation areas can be installed to improve this corporate life.
Another unavoidable trend in 2025 is flexibility in terms of time and geography.
This is an essential advantage for many people in order to avoid the stress of various trips and to benefit from considerable time savings. In this perspective of flexibility and quality of life at work, the integration of solutions that make it possible to organize team life while offering interesting flexibility to employees becomes crucial.
For example, M-Work is a platform that facilitates this flexibility with a hybrid work planning tool. It allows teams to collaborate effectively regardless of location and helps maintain a healthy work-life balance.
In addition, a new trend is in fashion: the 4-day week. It allows the employee to be free 1 more day per week. A study carried out in England on 61 companies has had unequivocal results on the benefits of this practice.
Flexible working hours and remote working are among the advantages preferred by candidates.
Finally, personal life always takes precedence over professional life and is reflected in productivity. So to attract new talent, offer cultural and sporting advantages such as the purchase of books, show tickets, or even a subscription to the gym and a practice that is highly appreciated by employees.
3 - Implementation of co-optation
Sourcing is no longer the only way to find talent, Co-optation has in fact been a very reliable practice in recent years. The principle is as follows: an employee recommends a candidate from his network and generally receives a reward in the form of a bonus or benefits.
To set it up, you must include your teams in the search for new collaborators. This practice provides you with a first filter, your employees will naturally suggest qualitative profiles.
Diagram representing the co-option process
Thanks to co-optation, your employees can become real brand ambassadors to promote your company to their network. Indeed, who better than an employee can convince a talent to make the choice to join you. Thanks to this, you you will more easily target motivated candidates and you will strengthen team cohesion.
4 - Offer an exceptional candidate experience
Although very attractive before the first contacts, your company could suffer from an unpleasant candidate experience.
That is why it is essential to respect the different stages of the recruitment process so that it is fluid and clearly defined.
For example, start by determining the number of interviews required with the various people involved in this recruitment, in line with the level of responsibility of the position.
In addition to oral exchanges, it is necessary to objectively assess the potential of your candidates, in line with your context. You still have to do it in the best possible way, the online questionnaires that were highly appreciated 20 years ago are no longer really popular with new generations.
After several years of R&D with researchers in Psychology and Neuroscience, we imagined Yuzu : one New Generation Assessment Center, specialized in the assessment of soft skills (the famous soft skills).
With Yuzu, talents are immersed in scenarios developed with the latest technologies of the Video game.
The evaluations, on the other hand, are accessible to all profiles thanks to simplified orders and cloud technologies (all you need is a computer and an internet connection to be evaluated).
The advantages of our solution:
- One candidate experience exceptional for boosting your employer brand;
- A solution accessible to all to ensure equal opportunities;
- A decision support tool to detect and promote interpersonal skills.
Whether it's for your recruitment process Or of internal mobility, we are transforming the assessment of Soft Skills In a moment Loud and playful.
Finally, the candidate experience does not end with hiring. It is important to take care of the integration of the profile in order to reinforce the idea that he has made the right choice of company. This practice will have a strong impact on your talent retention.
5 - Define a clear skills development strategy
More and more talents are looking for the opportunity to improve their skills during their career.
To make your company more attractive, it is important to define the possibilities of possible changes. This involves training plans or the decision to allocate time dedicated to learning.
A good practice may be to free up an afternoon for your employees so that they can spend time on their personal projects, which is exactly what My Little Paris has established by freeing up its employees on Friday afternoons for time to explore and develop skills.
Advancing your employees is the same as moving your business forward
In addition, the increase in skills is often linked to the possibility of internal development. Often synonymous with success, it is a factor that should not be overlooked as it is of interest to many ambitious profiles. You will therefore have to think carefully about it to inform your candidates.
Bonus - find your hidden benefits
Here is a sixth effective action to attract new talent: your hidden advantages.
You may not be aware of it but your workplace can be a plus. Is your business far from an urban setting in the pretty Savoyard region? Remember to mention the fact that you are 15 minutes from the slopes!
Does your company have a terrace? You can perfectly mention that this superb rooftop is left free to access during the week and weekends.
A nursery nearby? An applicant with a dependent child will be more likely to come and work with you.
Is a shower available on your premises? You will convince athletes!
Are your premises located on a very busy street where there is no shortage of restaurants and bars? The bon vivors will be delighted.
Do you have the luxury of having your own parking, your charging stations? Do not hesitate to mention them either. These advantages may seem simple but will make a difference in the projection of your candidates when reading your ad.
There are an infinite number of advantages that can be put forward to attract talent.
To remember
The recruitment market is not easy. Attracting talent has never been more competitive and it is therefore a subject that requires a strategic approach.
Through this article, we have shared with you the practices that will make a difference in 2025. Whether by developing a strong employer brand, by offering significant advantages, by implementing co-optation, an exceptional candidate experience or by defining your strategy for increasing skills.
To benefit from the implementation of these actions, your communication is essential. You need to highlight your benefits, best practices, and corporate culture.
All these actions will be a lever for your organization and will help you attract the best talent. These steps can help you enter a virtuous cycle where new recruits and ambassadors will emerge.
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