Recruiting: the 9 best hooks for your ads

” Look for... ”,” Leader in its market... ”,” As a... ”. These simple and classic catchphrases have long been used by employers to introduce their recruitment ads in order to attract the attention of potential candidates.

However, it is important to note that with the development of competition, their popularity is increasing over the years. It is therefore essential today, for HR and recruiters, to devote more time to writing of their offers to seduce candidates and stand out.

To achieve this, we will start by defining what a catch phrase is, we will then propose 9 impacting examples with techniques directly borrowed from Marketing.

To note : while this article will allow you to quickly improve the attractiveness of your job offers, we also advise you to promote your employer brand as a whole.

To do this, we consulted nearly 69 experts to give you the keys to an attractive employer brand.

By downloading this free guide you will get:

• Feedback from 69 employer brand specialists
• The 4 main attractiveness factors
• Recommendations by type of business

Click here to download the free HR guide: How to boost your attractiveness?

1 - What is the catch phrase?

In recruitment, the catch phrase is first impression that the employer brand gives to a potential candidate. It aims to capture the attention of readers, which is why it is always located at the beginning of job offers on various job boards, networks or even career sites.

The aim is to To cause an action using a short, powerful and attractive sentence. It's called a call to action. Talent must be encouraged to read the ad to the end.

Often overlooked, this sentence is nevertheless a quick and easy way to increase your attractiveness with talents.

This article will allow you to Take your ads a step further !

However, before diving into the secrets of the perfect catchphrase, have you ever considered amplifying the overall attractiveness of your employer brand? ??

Exclusively discover our white paper: “Employer Brand: How to boost your attractiveness?” If you're looking to revolutionize your recruiting strategy and attract top talent like a magnet, look no further.

2 - Why is it essential to write a good catchphrase?

It is essential for recruiters to write a very good catchphrase since it is the first impression you will send to candidates. The first lines are going to have a big impact on the reading rate of your ads.

From where theimportance of differentiating of the numerous competitors present on the market.

Prefer a Other style and spending time there is already a great start. Nevertheless, it is essential to continue working with simple sentences so that the candidate best understands the work that is offered to him.

It is essential to understand that Talents are like customers or prospects that marketing teams are looking to seduce.

3 - How do you make a catchphrase unique?

To design a unique and original catch phrase, it is essential for the recruiter to specify the advantages of the company and the offer but also and especially theInterest that talent will have in participating in the growth of the company, SMEs, start-ups or something else. It is a must for attractive recruitment.

This should make you want to click on the ad and above all show up sector-specific. Indeed, an ad corresponding to the sector of activity will generate more clicks.

That's why it's essential for recruiters to stay creative. Continuously prospecting for good ideas will then make it possible to obtain a greater number of candidates.

In addition, we must not forget to Introduce yourself, many HR and recruiters forget or skip this step.

Finally, the hook can be an opportunity to filter and attract the candidates you are looking for. For technical profiles, you could for example highlight the innovative or technological dimension of your company. That is why it is necessary to take a deep interest in the needs of candidates.

Through the catchphrase, you must show the type of ideal candidate, that's what we call the personae, very often used by Marketing teams. It is important not to place generalities in your catchphrase, it must speak to candidates! The aim is not to be like the others.

4 - Practical tips

” What if? ” is a much more effective catchphrase and we invite you to use it in your catchphrases to differentiate yourself.

The Fun side Indeed, a catchphrase can make all the difference since it conveys a dynamic, youthful and common-sense image. The secretive to face the best candidates is a well-written ad.

To achieve this goal, you must: Take care of the job title, as well as job profile details to stand out from competitors. The recruiter gives the employer brand a chance to get the ideal application.

Do not forget to specify if it is a CDI or rather of a CDD. One good communication Is a A guarantee of success to be understood and, above all, retained.

Recruiting in an original way Allows you to Show off your brand in a fun way by making an impression. Use The fun side of recruiting is the best way to charm new profiles. You should also consider reassuring the candidate, putting him in a secure position will push him even more to apply for the job.

Here it is 9 examples of original and successful hooks to give you the best ideas for your next recruitment campaigns. Get ready to see a lot of candidates pass by!

5 - Examples of original and successful hooks

First, it is strongly recommended to speak directly to the candidate using the personal pronoun” You ” to show him that he is taken into consideration.

This may later push him to click on the recruitment campaign, which consists of questions containing an action verb such as” Ready? ”. This type of question is a source of motivation and generates clicks.

THEvibes is also to be taken into consideration, you must show employees that you work in a responsible, dynamic and pleasant environment. Nobody would want to work in an environment where no one gets along and where laziness is the order of the day.

Once all these tips have been taken into account, we recommend 9 original and successful catchphrases that you can adapt to your contexts for Seducing talent :

• 1 - “Are you passionate about the field of video games? We have an opportunity for you! ”

Using text, the recruiter can capture the candidate's attention using the personalizing. The field is mentioned right away in the catchphrase, the candidate who enjoys and wants to work in the field of video games will automatically click on the offer out of passion and curiosity.

Citing the field of business is one of the keys to success in obtaining the ideal talent. The personal pronoun” You ” is used at the beginning and end of sentences to show that the candidate is at the center of everything.

Very good hook if you want to recruit a candidate passionate about your field !

• 2 - “Are you looking for a professional challenge? We are looking for motivated people to join us. ”

This catchphrase is striking since the recruiter highlights the skills in demand. He immediately shows the candidate that he favors open-minded people and especially who like the spirit of challenge by quoting:” professional challenge ”.

It is a very good thing to show the candidate the profile they are looking for, this allows the recruiter not to waste time with applications that would not have the appropriate profile. In this specific case, a candidate who does not have the spirit of challenge would not be suitable for the position.

Very good catch phrase to recruit candidates who have a taste for risk !

• 3 - “Ready to join a team of A-player ? ”

For the recruiter, through this original text, it is about the use of the verb “” Ready? ” to seduce the candidate since the recruiter directly shows that he is looking for the best profile.

Addressing him and quoting” unique talents through the expression “A-player”, the potential candidate feels unique and not left out.

Curiosity arises because it is interesting to see what this type of announcement hides. Candidates will then have more likely to click being intrigued by what will be offered to them as they read.

Very good grip if you are looking for candidates who have confidence in themselves and in their potential !

• 4 - “Are you looking for a stimulating position? We have what you need in our offices. ”

This original hook will make candidates smile thanks to the humorous side put forward by the rhyme.” What you need in our offices ”. It is striking for the humorous side above all but also because the candidate hopes to be stimulated again and again in these positions.

It is imperative to reconciling the professional side with the dynamic side within a job. Here, the recruiter puts every chance on his side to get a complete reading of his ad.

Are you looking for a dynamic and pleasant profile ? It's the perfect hook.

The famous phrase” What if? ” allows recruiters to differentiate their catch phrases, it makes all the difference! I highly recommend it to you!

• 5 - “What if you joined our start-up to work on the first X prototypes ”

This is an original way that will allow HR to arouse the curiosity of employees. He will feel unique through” The first prototypes ” and privileged to be able to work on something in the first place. The collaborator is encouraged to continue reading because it is interesting to know the missions proposed by something new.

Are you looking for a Candidate who loves adventure ? Opt for this hook.

• 6 - “Join Company X to participate greatly in its growth in the AI market. ”

Once again, this is a powerful catchphrase for the candidate since it Speak openly to him.

Adding the name of the project and the team would be a plus since the candidate needs to know where he is going to set foot from the very first sentence.

It shows the candidate that he will participate greatly in the growth of the company, and therefore that he will have different responsibilities, which can really appeal to people who like to work under pressure.

Are you looking for a candidate who has a sense of responsibility ? This hook is for you!

There are many other catchphrases that are just as original and interesting for your candidates such as:

• 7 - “Join us to be part of a team whose meaning and commitment to the planet are as important as growth ”.

If you are looking for candidates who pay attention to the meaning of their missions, this sentence is for you!

• 8 - “We may have the opportunity you've been waiting for. Join us to work on X.”

Very original, this approach may surprise your reader. If you focus on meeting the expectations of your candidates, you could have a high number of applications.

Ideal for candidates looking to broaden their sense of creativity.

• 9 - “Are you looking for a position that will allow you to grow professionally and develop your skills? If you have an initiative spirit and enjoy working in a team, apply now to join this exciting adventure! ”

This catchphrase is ideal if you want to target a type of candidate that is in line with your values.

This announcement will allow you, for example, to target enterprising candidates who have a sense of community ; It is up to you to adapt it with the values of your company.

This one mentions the characteristics sought in a candidate, namely the spirit of initiative and the ability to work in a team.

She also suggests that the position will offer opportunities for professional growth and skills development.

Therefore, this catchphrase is likely to attract ambitious candidates who are eager to take on challenges. It can also be particularly attractive for those looking for a business that offers opportunities for growth and career progression.

Our example :

• ” Yuzu is the next generation talent assessment solution ! ”

This is the catchphrase we chose at Yuzu. Its very dynamic formulation and the words used around lexical field of modernity and innovation, allow us to attract candidates who are interested in technology and progress. It may seem like a detail, but the word”The“reinforces the unique side of our company and sets us apart.

To remember

Finding the ideal candidate for your business can be a real challenge in view of the tough competition today.

However, by using the right recruitment strategies and adopting unique and original catchphrases, you can maximize your chances of finding the best talent on the market. Show that you are an employer brand Innovative and dynamic !

Remember, the catch phrase should be a specific question.

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