3 innovative recruitment tools to boost your employer brand

In a professional world where digital technology has taken an important place, competition is intensifying and the requirements are becoming ever more pressing. Stand out has then become a necessity for recruitment agencies, small, medium or large companies that aspire to transcend their recruitment process. Innovation is proof of this.

In this fast-paced race, it becomes crucial to adopt new trends and cultivate new ideas in order to capture the attention of the most qualified candidates for your job. Explore forward thinking strategies to win applications that meet your own needs and that correspond to the universe of your company. In this way, you will propel your business to new horizons.

This is where the gamified tools come into play. By combining the principles of the game with the recruitment process, they offer a young, unique and interactive approach to boost the employer brand and attract the most qualified candidates.

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In this article, we will venture to discover and analyze three different types of gamified tools, which have become invaluable companions for companies eager to reinvent themselves in their quest for new recruitment horizons.

So let's dive into this revolutionary universe and explore how they can truly transform your recruitment process. Dare to become more efficient! Become a true expert in innovative recruitment and open yourself up to new development perspectives for your business.

Let's see without further ado in the first part a definition of innovative recruitment.

1 - What is innovative recruitment?

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Innovative recruitment refers to the use ofinitiatives, of Methods And ofinnovative approaches to attract, assess, and recruit talent. Recognizing the evolution of candidate expectations and the growing competition in certain professions, innovative recruitment aims to stand out by offering original strategies and tools.

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These approaches go beyond traditional recruitment methods, such as traditional job ads and standardized interviews. Innovative recruitment may include the use of advanced technologies, the establishment ofinteractive selection initiatives, the adoption of creative marketing and communication methods, as well as the integration of Gamification to engage candidates.

Its purpose : make use of a unique, attractive and memorable recruitment experience, while identifying the talents most suited to the needs of the company. Innovative recruitment is the perfect opportunity for companies that want to position themselves as attractive employers, strengthen their brand and attract the best candidates in a competitive environment.

Just discover our article How to recruit in a fun way?

2 - The importance of innovative recruitment

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Recruiting in an innovative way plays an essential role in the success of a company by allowing it to improve and beautify its recruitment process day after day. The most qualified candidates often have multiple job options, it is therefore crucial for businesses to stand out and adopt innovative approaches to capture their attention. Innovation very often makes it possible to create a positive experience for candidates.

This involves exploring new ideas, technologies (artificial intelligence, chatbot), to rethink traditional methods and to adopt creative approaches to actively engage candidates. Send an original message to your future recruits, it's your first contact with them! In addition, it can help you find candidates who match not only the skills required, but also the culture and values of your company.

Innovation in recruitment also offers the opportunity to create a dynamic and stimulating work environment for your employees. By adopting new ways of recruiting, you show your desire to renew and evolve, which can motivate your employees and strengthen their commitment to the company.

3 - An innovative first approach to recruitment

As mentioned earlier, digital technology has been implemented in the professional world to such an extent that it is difficult to do without it. Hence the importance of communication.

In this sense, it is important to use all available resources! Be strategic in choosing the various channels at your service such as online platforms, job boards and social networks (Linkedin or other). Working on your website can also increase your chances of being chosen over another.

Thanks to these, you will be able to broadcast your messages easily and reach a large number of potential candidates. Investing in digital communication will highlight your employer brand and will attract the attention of candidates in an original way. This will allow you to connect with your future potential employees and to easily work with different qualified profiles.

If you want to know more, we consulted close to 69 experts in order to obtain the keys to a attractive employer brand.

By downloading this free guide you will get:

• Feedback from 69 employer brand specialists
• The 4 main attractiveness factors
• Recommendations by type of business

Download the free HR guide: How to boost your attractiveness?

Our advice : use recruitment marketing techniques and targeted campaigns to connect with the most sought-after talent.

Develop captivating videos showcasing your corporate culture and creating interactive virtual events where candidates can learn about your work environment and interact with your employees. You'll stand out from your competitors and create a memorable recruiting experience. So, put your creativity at the service of your recruitment process to find the profiles that will propel your business to new heights!

However, this is only a first approach, let's start now with tools that can really make a difference: games/games.

4 - The advantages of gamified tools in recruitment

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While sourcing plays a crucial role in successful recruitment innovative and in the beautification of the employer brand. You should also know that the recruitment process can be improved to be fun, original and captivating for your candidates at the same time.

In fact, thanks to the Gamification, companies have found an innovative way to actively engage candidates and involve them in the recruitment process. Instead of simply submitting a resume, employees are invited to participate in dares, to Games and to interactive activities.

Indeed, this fun approach creates a memorable and positive experience for candidates and offers recruiters a better assessment of behavioral skills (soft skills) beyond the words written on a resume while allowing recruiters to more accurately estimate their real abilities.

If you are interested, we have just written an article on 5 methods to recruit without a resume.

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In addition, the use of these innovative tools reinforces the company's brand image as a modern and innovative employer. If you want to attract the best talent and stand out in the recruitment process, gamified tools are a valuable asset to consider!

So do not hesitate to integrate this practice into your recruitment strategy, it is one of existing ways to develop your employer brand and attract new collaborators.

5 - 3 tools to innovate your recruitment process:

Goshaba: 2D mini-games to pre-qualify the soft skills of candidates

Goshaba is a tool for assessing cognitive skills and developing talent, based on neuroscience.

Thanks to its 2D mini-games, it gives access to a fun assessment, allowing candidates to demonstrate their skills. This minimalist approach highlights an innovative but also fairly short method of assessing skills. The average length of the evaluations is only five minutes.

By using Goshaba, recruiters benefit from a new way of prequalification that is fun and accessible on mobile, which offers great flexibility and convenience for talent.

Recruiters can thus obtain a first qualification on the soft skills of candidates, going well beyond a CV analysis.

By collecting candidate data, Goshaba also provides requalification opportunities for vacancies that are difficult to fill.

By opting for this solution, businesses are choosing a fun prequalification method candidates, thus strengthening their employer brand while valuing a short experience.

But it is not the only one!

Oddity VR: Virtual Reality to assess soft skills, in an immersive and face-to-face experience

Oddity VR, as its name suggests, is a solution based on virtual reality whose objective is to create an immersive experience to reveal interpersonal skills.

Thanks to VR headsets, candidates are immersed in captivating virtual environments, where they can interact with objects and have rewarding experiences. They will live a immersive and realistic experience revealing interpersonal skills.

With an experience developed in Virtual Reality, candidates will have to go to face-to-face. It is a good opportunity to combine the useful with the pleasant, by organizing a visit to the company's offices in addition to the evaluation.

This technology allows recruiters to observe 15 soft skills in a precise and thorough manner, beyond the simple words written on a resume. Tags and algorithms calculate and measure each of your candidate's choices according to different criteria.

By offering a immersive experience thanks to Virtual Reality, Oddity VR allows companies to position themselves as an innovative company that cares about its talents.

Yuzu: The latest video game technologies to assess soft skills from any computer

Yuzu combines the best of both worlds with a solution reachable to the general public and Immersive.

After several years of research and development with researchers in Occupational Psychology and Neuroscience, we imagined Yuzu : one New Generation Assessment Center, specialized insoft skills assessment (the famous soft skills).

With Yuzu, talents are immersed in scenarios developed with the latest technologies of the Video game.

The evaluations, on the other hand, are accessible to all profiles thanks to simplified orders and cloud technologies (all you need is a computer and an internet connection to be evaluated).

Innovate your recruitment thanks to Yuzu

The advantages of our solution:

• One candidate experience exceptional for boosting your employer brand;
• A solution accessible to all to ensure equal opportunities;
• A decision support tool to detect and promote interpersonal skills.

Whether it's for your recruitment process Or of internal mobility, we are transforming the assessment of Soft Skills In a moment Loud and playful.

6 - The limits of innovative recruitment

Innovative recruitment has undeniable advantages, but it is also important to take into account some limits and potential challenges. THEaccessibility is a major concern, some technologies used may require specific equipment or a high-speed Internet connection, which excludes certain profiles.

In addition, the adoption of these technologies can represent a significant financial investment, which can be a barrier for small and medium-sized businesses that may have limited resources.

While innovative tools are attractive, overusing them can also lead to dehumanization of the recruitment process. They don't exist to end human interactions, which is why job interviews should always be maintained.

Finally, although gamified tools and virtual environments can allow an in-depth assessment of skills, it is essential to properly organize your recruitment by complementing the use of innovative tools withother methods to ensure the validity and reliability of the results.

To remember

Innovative recruitment based on the use of gamified tools offers numerous opportunities to boost its employer brand. These tools make it possible toimprove the candidate experience with exceptional and immersive moments, highlighting the soft skills and abilities of candidates in a fun way.

By using these tools, recruiters can capture the attention of candidates and enhance their recruiting experience. In addition, these tools are not difficult to learn, their use remains simple. This reinforces the company's brand image as an employer who cares about the well-being of candidates.

In this sense, recruiters can therefore boost their employer brand by offering a modern, engaging and accessible recruitment process for all. This allows them to stand out from their competitors and attract the best talent on the market.

Don't let the opportunity pass you by. It's time to invest in the exciting world of gamified tools and discover one that will light up your hiring process. The future of your business is in your hands, so it's up to you to play and choose the tool that will allow you to make your employer brand shine on the recruitment market.

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